Huntington Beach, Calif. – May 12, 2011 – Malibu Wellness, the manufacturer of the Malibu C brand hair care for the active lifestyle, has entered into an agreement to serve as the official hair care for USA Water Polo. As part of the sponsorship Malibu Wellness will provide the Men's and Women's Senior National Teams with products and educational opportunities related to improving their hair care routines. In addition, Malibu C products will be available through a specially branded USA Water Polo webpage (http://malibuc.com/usawp/) with 50% of online proceeds donated back to the National Governing Body. Supporters will have the opportunity to earmark the proceeds of their purchases for the Men's or Women's National Team Programs (as part of the Victory 2012 Campaign) or to the USA Water Polo General Fund. USA Water Polo members will receive an added benefit with select National Championship events featuring product demonstrations and treatments by Malibu C staff.
"Hair care is a critical concern for aquatic sport athletes, including water polo players," said USA Water Polo CMO Jen Rottenberg. She added, "Malibu C has been a leader for a quarter century in providing a terrific solution for issues of additives in pool water. We are very excited we can provide them with channels to educate our membership and that they will be supporting our efforts to grow and succeed as an organization."
"Water Polo players are regarded as some of the most physically fit of all athletes," says Tom Porter, Founder and President of Malibu Wellness, manufacturers of Malibu C products. "However, the constant exposure to pool chemicals, especially the hard water minerals and chlorine, combined with the sun creates conditions that many believe require other harsh chemicals to normalize. We are proud to be an Official Sponsor of USA Water Polo and the Official Hair Care to ensure that all water polo players have access to 100% Vegan treatments that are safe for daily use keep their hair healthy for peak performance."
Following a philosophy of Total Oxidation Management, which refers to the relationship between the environment and the human body, Malibu Wellness was founded by Tom Porter and his wife Deb in Malibu, California in 1985. With the use of freshly activated Vitamin C and pure Vitamin E Malibu C products can slow the aging process, reduce signs of damage and maintain healthier hair and skin USA Water Polo members will be able to learn more through quarterly articles in SkipShot magazine including tips for improved hair care and the opportunity to win special Malibu C prize packs.
Click here to visit the USA Water Polo/Malibu Wellness webpage.
About Malibu Wellness Inspired by a long held commitment to health-based beauty, Malibu Wellness is the leader in natural wellness treatments and home to Malibu C, a groundbreaking brand of patented formulas blended with freshly activated vitamin crystals. This first of its kind revolutionary technology uses a potent L-Ascorbic Acid form of Vitamins C that is the foundation in a portfolio of products designed to purify, rejuvenate and revitalize hair, scalp and skin – and keep each functioning at their peak performance. For more than two decades, Malibu Wellness has been at the vanguard of beauty wellness and remains committed to creating highly effective products to deliver clinically proven, discernible results. Always free of sulfates, parabens, propylene glycol and DEA, Malibu C products are 100% vegan and packaged with the utmost environmental standards in mind. Malibu Wellness is headquartered in Malibu, California.
About USA Water Polo USA Water Polo, Inc. is the national governing body for water polo in America, overseeing our United States Olympic program as well as 20 different championship events annually, such as Junior Olympics and Masters National Championships. With more than 40,000 members, USAWP is also the sanctioning authority for more than 500 Member Clubs and more than 400 tournaments nationwide. USAWP is committed to the development of the sport nationwide. It fosters grass-roots expansion of the sport, providing a national system of affiliated clubs, certified coaches and officials.
Official USA Water Polo Sponsors 24 Hour Fitness, Active Media, Aquahydrate, Big Fish Payroll Services, Capital One, Colorado Time, iSport, Jostens, Kaenon, KT Tape, Ludus Tours, Malibu Wellness, Mikasa, Ospraie Management, PowerBar, REUSE Jeans, Sea Federal Credit Union, Squar Milner, SwimOutlet.com, Stemilt, TURBO, United & Water Marque
