Huntington Beach, Calif. – June 14, 2010 – Southern California-based REUSE Jeans and USA Water Polo have entered into a partnership that will bring the newly-founded, environmentally-conscious denim jean provider into the world of water polo. Eco-friendly jeans, skirts, and shorts for women, and soon men, made of 80 percent recycled cotton are the trademark of REUSE. In its agreement with USA Water Polo, REUSE jeans will have a presence at major upcoming tournaments for female athletes including the USA Water Polo Women's National Championships and S & R Sport Girls Junior Olympics, while also providing their signature look to the USA Women's National Team.
With an on-site presence at championships in 2010, REUSE jeans will be available for a discounted purchase price to only those participating in each event. Participants will receive a $20 discount on all REUSE products offered on-site.
"It's our honor to partner with USA Water Polo," said REUSE President & CEO George Powell. "The mission of REUSE Jeans is to make a lasting impact on a global and local level, and what better example than supporting female athletes dedicated to achieving excellence in the world of water polo and beyond."
Generated from the belief that environmental awareness can coexist with fashion, the REUSE denim line embodies modern style. Featuring pieces ranging from classic 5-pocket looks to an ultra-modern skinny design, REUSE jeans are tailored for stylish fits, processed with fashion forward wash treatments, and accentuated by handcrafted detailing and signature touches.
"We discovered REUSE through our partners at Kaenon Polarized. They are another Orange County-based business and we are pleased they are joining our partner community, here in the epi-center of US water polo," said USA Water Polo Chief Marketing Officer Jennifer Rottenberg. She added, "We are excited to support their efforts to get the word out about their unique products and we are looking forward to the water polo community at large embracing their designs and ethos.
REUSE jeans currently retail from $85 to $95, while shorts and skirts sell for $75. Visit www.reusejeans.com to shop the complete line. You can also follow REUSE on twitter @REUSEJeans or email info@reusejeans.com to request a copy of the spring 2010 catalog.
About REUSE Jeans Generated from the belief that environmental awareness can coexist with fashion, the REUSE Jeans line of recycled denim jeans, shorts and skirts embodies modern style. Featuring pieces ranging from classic 5-pocket looks to an ultra-modern skinny design, REUSE jeans are tailored for stylish fits, processed with fashion forward wash treatments, and accentuated by handcrafted detailing and signature touches. Visit www.reusejeans.com for more information.
About USA Water Polo USA Water Polo, Inc. is the national governing body for water polo in America, overseeing our United States Olympic program as well as 20 different championship events annually, such as Junior Olympics and Masters National Championships. With more than 35,000 members, USAWP is also the sanctioning authority for more than 500 Member Clubs and more than 400 tournaments nationwide. USAWP is committed to the development of the sport nationwide. It fosters grass-roots expansion of the sport, providing a national system of affiliated clubs, certified coaches and officials.
