Newport Beach, CA (June 11th, 2010) — Kaenon Polarized, the Southern California-based maker of lifestyle and performance polarized sunglasses, announces its partnership with the National Governing Body for water polo in America, USA Water Polo, Inc (USAWP). Effective immediately, Kaenon is USAWP's exclusive sunglass sponsor and the joint partnership will run through the 2012 Olympic Games.
Premium polarized eyewear is an essential accessory for those living life on, in and around the water on a daily basis. Kaenon Polarized and its proprietary SR-91 lenses are worn and proven by many of the world's top athletes in a diverse range of activities on the water, grass, and snow; including tour champions on the PGA and LPGA, America's Cup Sailing, in Surf and Stand-Up Paddle, Alpine Skiing, Major League Baseball, Cycling, and many more.
Kaenon will be offering exclusive benefits to USA Water Polo members. Each purchase made by USAWP members on www.kaenon.com will result in a donation by Kaenon Polarized that will directly support USA Water Polo in its mission to grow the sport and prepare its Olympic teams for the 2012 London Games.
"As a former water polo player who grew up in Southern California, I am especially proud to be supporting USA Water Polo. Kaenon is excited to be partnering with the athletes, the members, and the hard-working staff at the home office in Huntington Beach to help expand the sport and assist our Olympic athletes' pursuit of gold at the 2012 Games in London," said Darren Rosenberg, COO and Co-Founder of Kaenon Polarized. "The values and spirit of the Kaenon Polarized brand, which is based in Newport Beach, are reflected in the values and the spirit of USA Water Polo and the active lifestyle embodied by its athletes and its members."
In addition, Kaenon Polarized will be present at select USAWP venues including the 2010 US Masters National Championships and S&R Sport USA Water Polo Junior Olympics. These special events will feature a wide selection of Kaenon's sunglass collection, and product will be available for custom fittings onsite.
"We are all fans of Kaenon's product," said Jen Rottenberg, USA Water Polo's Chief Marketing Officer. "Their eyewear is not only fashionable, but incredibly functional on the pool deck. We are sure that as we help create additional awareness for Kaenon within the water polo community, that our members will become evangelists not only of the products, but of the Kaenon lifestyle." She added, "We are also big fans of Kaenon as a company—they are well-intentioned people, making wonderful products and giving back within the community. USA Water Polo is proud to add Kaenon Polarized to its corporate family."
About Kaenon Polarized Since its launch in 2001 with its proprietary and revolutionary SR-91 polarized lenses and award-winning performance sunglasses, Kaenon Polarized has continued its mission to provide elite athletes and active lifestyle enthusiasts with unmatched polarized optics, high-performance frames, with superior fit and luxurious style—in both prescription and non-prescription sunglasses for men and women. Founded by brothers, Southern California natives and eyewear innovators Steve and Darren Rosenberg, Kaenon Polarized represents the culmination of 20+ years of experience in the sports optics world as sponsored athletes, sports marketers, and executives. www.kaenon.com
About USA Water Polo USA Water Polo, Inc. is the national governing body for water polo in America, overseeing our United States Olympic program as well as 20 different championship events annually, such as Junior Olympics and Masters Championships. With more than 35,000 members, USAWP is also the sanctioning authority for more than 500 tournaments nationwide. USAWP is committed to the development of the sport nationally. It fosters grass-roots expansion of the sport, providing a national system of affiliated clubs, certified coaches and officials. www.usawaterpolo.org
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Press contacts:
Kaenon Polarized
Elizabeth Randall
Director of Communications
liz@kaenon.com
phone: (949) 574-7918
USA Water Polo
Greg Mescall
Associate Director of Communications
gmescall@usawaterpolo.org
phone: (714) 500-5455
